SBI Specialist Cadre Officers Recruitment 2020- Product Manager, Manager (Data Analyst) and Manager (Digital Marketing)

SBI Specialist Cadre Officers recruitment 2020- Eligibility, Salary, Qualification, Age Limit, Vacancy and Full Notification.

State Bank of India invites online application from Indian citizen for appointment to the following SBI Specialist Cadre Officers recruitment 2020. Candidates are requested to apply Online through the link given on Bank’s website https://bank.sbi/careers or https://www.sbi.co.in/careers.

  A candidate can apply for one post only out of 3 posts

Company Name	SBI	SBI	SBI
Post Name	Product Manager [MMGS-III]	Manager (Data Analyst) [MMGS-III]	Manager (Digital Marketing) [MMGS-III]
No of Vacancies	6	2	1
Max. Age (as on 1.1.2020)	35 Years	40 Years	35 Years
Scale of Pay	42020-1310/5-48570-1460/2-51490
Job Location	MUMBAI*
Last Date to Apply	13/07/2020
Detailed Advertisement	ADVERTISEMENT No. CRPD/SCO/2020-21/18
Apply Online	CLICK HERE

* Place of posting is only indicative. The selected candidate may be posted anywhere in India.

 

Educational Qualifications:

1. Product Manager

Basic (Compulsory): B.E/ B. Tech in Computer Science/ Information Technology/Electronics & Communication/Electrical & Electronics from recognized University/Institutions

Preferred: MBA from recognized University/ Institution.

 

2. Manager (Data Analyst)

Basic (Compulsory): Bachelor’s degree in Statistics, Economics, Mathematics or Computer Science from recognized University/Institute

 

3. Manager (Digital Marketing)

Basic (Compulsory): MBA (Marketing)/PGDM(Marketing)/ PGDBM (Marketing)/MMS (Marketing) from recognized University/ Institute

 

Post Qualification Work Experience:

1. Product Manager:

Minimum 5 years’ post basic qualification experience as on 01.01.2020 as a product owner in the financial services space.

2. Manager (Data Analyst):

– Minimum 8 years’ post basic qualification experience as on 01.01.2020 with minimum 4 years’ in data science in the financial services space in Supervisory/ Management role.

– Experience in data models and reporting packages.

3. Manager (Digital Marketing):

Minimum 5 years’ post basic qualification experience as on 01.01.2020 in digital marketing in financial services space in Supervisory/ Management role

Specific Skills Required:

1. Product Manager:

• In-depth knowledge of Agile process and principles
• Outstanding communication, presentation and leadership skills
• Excellent organizational and time management skills
• Sharp analytical and problem-solving skills
• Creative thinker with a vision
• Attention to detail

2. Manager (Data Analyst):

• Ability to analyze large datasets
• Ability to write comprehensive reports
• Strong verbal and written communication skills
• An analytical mind and inclination for problem-solving
• Attention to detail

3. Manager (Digital Marketing):

• Demonstrable experience leading and managing SEO/SEM/SMO, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Good knowledge of website and App analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas, Sizmek)
• Experience in setting up and optimizing Google Adwords and display campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

 

Job Profile:

1. Product Manager:

− Defining the vision for the garage and individual journeys

− Collecting the business requirements from different sources, synthesizing and communicating the same to the tech team

− Leading the garage to design the re-imagined process and review the BRS

− Writing requisite notes and getting approvals from relevant authorities and committees (e.g. approach note, PIC note, CPPC approval)

− Co-ordinating with stakeholders across Business units (e.g. business teams, risk, legal, compliance, IT etc.)

− Co-ordinating with stakeholders in the tech team to ensure a timely delivery of the journey

− Driving business for the developed and launched journeys by designing the strategy to drive adoption for respective journeys

− Co-ordinating with circle and region level stakeholders to implement plan for driving adoption and business

− Creating and sharing trackers with weekly deliverables to all stakeholders to create transparency about deliverables and progress

 

2. Manager (Data Analyst):

− Translating business requirements to analytics use cases and liaise with GITC stakeholders

− Collecting and interpreting data on a regular basis for assessing success factors of key products and journeys and report it back to relevant members of the business

− Work with Product owners for defining KPI parameters for each of the work streams

− Play product owner role for Analytics work stream building new journeys for cross sell, upsell and target new customer conversion.

− Identifying patterns and trends in data sets

− Defining new data collection and analysis processes

 

3. Manager (Digital Marketing):

− Develop, implement, and manage marketing campaigns that promote the offers and campaigns

− Gather business requirement, share brief with respective stakeholders, run a brand sanity check, maintain design brand and design aesthetic, get creative approval and assure timely delivery and launch

− Enhance brand awareness and adoption across digital platforms (Internal and external)

− Optimize the usage of digital tools and channels for optimum deliverability and campaign impact

− Drive strategy to drive web/app traffic to further customer acquisition and engagement

− Measure the campaign performance and improve it based on campaign output and feedback

− Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.

− Create marketing strategy across channels – OOH, Social Media, in-house properties and create campaigns by creating the content idea, budget planning, and implementation schedules.

− Work with different team to ensure campaign execution and monitoring the results.

− Identify new avenues and channel for promotions of products and offers – to both targeted and non-targeted customer base.

− Propose new and improved ideas on inbound and outbound marketing campaigns

 

KRA in brief:

1. Product Manager:

− Identify, prioritize and redesign core product/ processes for relevant BU.

− Responsible for revised process approval in coordination with BU’s.

− Monitoring, tracking and organizing of all required SOP, manual, e-circular, e-lessons for proposed new product

− Responsible for collating the ‘on-ground’ feedback from the stakeholders.

− Responsible for achieving cost savings targets from the digital transformation.

− Achievements of targets for redeployment and staff from service to sales.

− Responsible for design, development and execution of new products in assigned categories in coordination with vendor/technical teams

− Responsible for achieving manpower re-deployment targets from the digital transformation.

− Achievement of desired sales targets from launch of re-imagined customer journeys and products from Business units.

− Accurately complete item set up requirements and all related documents; communicate to procurement, quality department, marketing and sales.

− Work to ensure that product specifications are precise and up-to-date and then communicate to concerned departments

− Coordinate with Marketing & Communications teams on new products launch programs on assigned categories.

− Understand competitive marketplace for assigned categories and document competitive cross references.

− Responsible for achieving P&L targets from the digital transformation.

− Responsible for streamlining the process on regular interval to face the competitive market.

− Work collaboratively with Marketing and Engineering team management to adjust priorities and clarify features

 

2. Manager (Data Analyst):

− Interpret data, analyze results using statistical techniques and provide ongoing reports

− Identify, analyze, and interpret trends or patterns in complex data sets

− Filter and “clean” data by reviewing multiple data sources and performance indicators to flag data sanity issues and follow up to resolve them

− Prioritize and follow up on business and information needs in line with management teams objectives

− Locate and define new process improvement opportunities

− P/L impact through internal analytics initiatives taken up

− TAT for internal analytics project taken up

− Any other work as entrusted by the Controller/Supervisor

 

3. Manager (Digital Marketing):

− Collect customer insights / feedback & create new propositions/ products for the various segment of the Bank through Online/ Offline and social media campaigns.

− Responsible for achieving growth targets for customer acquisition, sales, value chain financing for the Agriculture digital products.

− Ensure proper reconciliation of online transactions.

− Design and develop customer journeys and products for B2C and B2B marketplace.

− Responsible for achieving customer acquisition and GMV (Gross Merchandise Volume) growth targets from B2C and B2B partnerships.

− Signing of NDAs, Agreements, safe keeping of documents and taking care of legal aspects (including sourcing, negotiations and contracting).

− Design analytics program to identify and cross-sell (in co-ordination with IT analytics team).

− Co-ordinating the development of new journeys/ products in Digital Bank including business rules, defining standard operating procedure (SOP), process flow, Operating model elements etc.

− Responsible for working closely with key business & regulatory stakeholders, technology partner, third party vendors/ service providers & Government agencies.

− Ensuring prompt customer service and complaint management.

− Any other work as entrusted by the Controller/Supervisor

 

Application Fee SBI Specialist Cadre officers recruitment 2020: 

Application fees & Intimation Charges (Non-refundable) is as under:

– General/ EWS/ OBC candidates – 750/- (Seven Hundred Fifty only).

– SC/ ST/ PWD candidates – Nil

 

Selection Procedure For all the Posts:         

– The selection will be based on shortlisting & interview.

– Mere fulfilling minimum qualification and experience will not vest any right in candidate for being called for interview.

– The Shortlisting Committee constituted by the Bank will decide the shortlisting parameters and thereafter, adequate number of candidates, as decided by the Bank will be shortlisted and called for interview.

– The decision of the Bank to call the candidates for the interview shall be final. No correspondence will be entertained in this regard.

– Merit list for selection will be prepared in descending order on the basis of scores obtained in interview only. In case more than one candidate score the cut-off marks (common marks at cut-off point), such candidates will be ranked according to their age in descending order, in the merit.

Interview: Interview will carry 100 marks. The qualifying marks in interview will be decided by Bank. No correspondence will be entertained in this regard

Call Letter for Interview:

Intimation/ call letter for interview will be sent by email or will be uploaded on Bank’s website. NO HARD COPY WILL BE SENT.

 

How to Apply:

(Candidates should have valid email ID which should be kept active till the declaration of result. It will help him/her in getting call letter/ Interview advices etc. by email)

1. Candidates will be required to register themselves online through the link available on the SBI website https://bank.sbi/careers OR https://www.sbi.co.in/careers and pay the application fee using Internet Banking/ Debit Card/ Credit Card etc.
2. After registering online, the candidates are advised to take a printout of the system generated online application forms.
3. Candidates should first scan their latest photograph and signature. Online application will not be completed unless candidate uploads his/ her photo and signature as per the guidelines specified under ‘How to Upload Document”.
4. Candidates should fill the ‘application form’ carefully and submit the same after filling it completely. In case a candidate is not able to fill the application in one go, he/ she can save the partly filled ‘Form’. On doing this, a provisional registration number & password is generated by the system and displayed on the screen. Candidate should carefully note down the registration number & password. The partly filled & saved application form can be re-opened using registration number & password where-after the particulars can be edited if needed. This facility of editing the saved information will be available for three times only. Once the application is filled completely, candidate should submit the application form and proceed for online payment of fee.

 

How to Upload Documents for SBI Specialist Cadre officers recruitment 2020:

     Details of Document to be uploaded:

1. Brief Resume (DOC or DOCX or PDF)
2. ID Proof (PDF)
3. Proof of Date of Birth (PDF)
4. Educational Certificates: Relevant Mark-Sheets/ Degree Certificate (PDF)
5. Experience certificates (PDF)
6. Latest Salary Slip
7. Caste certificate/OBC Certificate/EWS certificate, if applicable (PDF)
8. PWD certificate, if applicable (PDF)

Photograph file type/ size:

1. Photograph must be a recent passport style color picture.
2. File size should be between 20 – 50 kb and Dimensions 200 x 230 pixels (preferably)
3. Make sure that the picture is colored and is taken against a light-colored, (preferably white) background.
4. Look straight at the camera with a relaxed face
5. If the picture is taken on a sunny day, please make sure that the sun is behind you, or you are in a shaded area, so that you are not squinting or there are no harsh shadows.
6. In case flash is used, ensure there’s no “red-eye”
7. If you wear glasses make sure that there are no reflections and your eyes can be seen clearly.
8. Caps, hats and dark glasses are not acceptable. Religious headwear is allowed but it must not cover your face.
9. Ensure that the size of the scanned image is not more than 50 kb. In case the file size is more than 50 kb, then adjust the settings of the scanner such as the DPI resolution, number of color etc., before scanning the photo.

 

Signature file type/ size:

1. The applicant has to sign on white paper with Black Ink pen.
2. The signature must be signed only by the applicant and not by any other person.
3. The signature will be used to put on the Call Letter and wherever necessary.
4. Size of file should be between 10 – 20 kb & Dimensions 140 x 60 pixels (preferably).
5. Ensure that the size of the scanned image is not more than 20 kb.
6. Signature in CAPITAL LETTERS shall NOT be accepted

Document file type/ size:

1. All documents must be in PDF
2. Page size of the document should be A4.
3. Size of the file should not be exceeding 500 KB
4. In case of Document being scanned, please ensure it is saved as PDF and size not more than 500 KB as PDF. If the size of the file is more than 500KB, then adjust the setting of the scanner such as the DPI resolution, no. of colors etc., during the process of scanning. Please ensure that Documents uploaded are clear and readable.

 

Guidelines for scanning of photograph/ signature/ documents:

1. Set the scanner resolution to a minimum of 200 dpi (dots per inch)
2. Set Color to True Color
3. Crop the image in the scanner to the edge of the photograph/ signature, then use the upload editor to crop the image to the final size (as specified above).
4. The photo/ signature file should be of JPG or JPEG format (i.e. file name should appear as: image01.jpg or image01.jpeg).
5. Image dimensions can be checked by listing the folder/ files or moving the mouse over the file image icon.
6. Candidates using MS Windows/ MSOffice can easily obtain photo and signature in .jpeg format not exceeding 50 kb & 20 kb respectively by using MS Paint or MSOffice Picture Manager. Scanned photograph and signature in any format can be saved in .jpg format by using ‘Save As’ option in the File menu. The file size can be reduced below 50 kb (photograph) & 20 kb (signature) by using crop and then resize option (Please see point (i) & (ii) above for the pixel size) in the ‘Image’ menu. Similar options are available in another photo editor also.
7. While filling in the Online Application Form the candidate will be provided with a link to upload his/ her photograph and signature.

Procedure for Uploading Document for SBI Specialist Cadre Officers Recruitment 2020:

1. There will be separate links for uploading each document.
2. Click on the respective link “Upload”
3. Browse & select the location where the JPG or JEPG, PDF, DOC or DOCX file has been saved.
4. Select the file by clicking on it and Click the ‘Upload’ button.
5. Click Preview to confirm that the document is uploaded and accessible properly before submitting the application. If the file size and format are not as prescribed, an error message will be displayed
6. Once uploaded/ submitted, the Documents uploaded cannot be edited/ changed.
7. After uploading the photograph/ signature in the online application form candidates should check that the images are clear and have been uploaded correctly. In case the photograph or signature is not prominently visible, the candidate may edit his/ her application and re-upload his/ her photograph or signature, prior to submitting the form. If the face in the photograph or signature is unclear the candidate’s application may be rejected.

General Information for SBI Specialist Cadre Officers recruitment 2020:

1. Before applying for a post, the applicant should ensure that he/ she fulfils the eligibility and other norms mentioned above for that post as on the specified date and that the particulars furnished by him/ her are correct in all respects.
2. Candidates are advised in their own interest to apply online well before the closing date and not to wait till the last date to avoid the possibility of disconnection / inability/ failure to log on to the website on account of heavy load on internet or website jam. SBI does not assume any responsibility for the candidates not being able to submit their applications within the last date on account of aforesaid reasons or for any other reason beyond the control of SBI.

 

3. Candidates belonging to reserved category, for whom no reservation has been mentioned, are free to apply for vacancies announced for unreserved category provided they must fulfil all the eligibility conditions applicable to unreserved category.
4. In Case It Is Detected At Any Stage Of Recruitment That An Applicant Does Not Fulfil The Eligibility Norms And/ Or That He/ She Has Furnished Any Incorrect/ False Information Or Has Suppressed Any Material Fact(S), His/ Her Candidature Will Stand Cancelled. If Any Of These Shortcomings Is/ Are Detected Even After Appointment, His/ Her Services Are Liable To Be Terminated.

 

5. The applicant should ensure that the application is strictly in accordance with the prescribed format and is properly and completely filled.

 

6. Appointment of selected candidate is subject to his/ her being declared medically fit as per the requirement of the Bank. Such appointment will also be subject to the service and conduct rules of the Bank, for such post, in force at the time of joining the Bank.

 

7. Candidates are advised to keep their e-mail ID active for receiving communication viz. call letters/ Interview date/ advices etc.

 

8. In case of selection, candidates will be required to produce proper discharge certificate from the employer at the time of taking up the appointment.

 

9. Candidates serving in Govt./ Quasi Govt. offices, PSUs including Nationalized Banks/ Financial Institutions are advised to submit ‘No Objection Certificate’ from their employer at the time of interview, failing which their candidature may not be considered and travelling expenses, if any, otherwise admissible, will not be paid.

 

10. Decisions Of Bank In All Matters Regarding Eligibility, Conduct Of Interview, Other Tests And Selection Would Be Final And Binding On All Candidates. No Representation Or Correspondence Will Be Entertained By The Bank In This Regard.

 

11. The applicant shall be liable for civil/ criminal consequences in case the information submitted in his/ her application are found to be false at a later stage.

 

12. The Bank takes no responsibility for any delay in receipt or loss of any communication.

 

13. At the time of interview, the candidate will be required to provide details regarding criminal cases(s) pending against him/her, if any. The Bank may also conduct independent verification, inter alia, including verification of police records etc. The bank reserves right to deny the appointment depending upon such disclosures and/or independent verification.

 

 

14. In case of multiple application, only the last valid (completed) application will be retained and the application fee/ intimation charge paid for other registration will stand forfeited. Multiple appearance by a candidate for a single post in interview will be summarily rejected/ candidature cancelled.

 

15. Any legal proceedings in respect of any matter of claim or dispute arising out of this advertisement and/ or an application in response thereto can be instituted only in Mumbai and courts/ tribunals/ forums at Mumbai only shall have sole and exclusive jurisdiction to try any cause/ dispute.

 

16. Outstation candidates, who may be called for interview after short-listing will be reimbursed the cost of travelling by AC-III tier (Mail/ Express only) for the shortest route in India OR actual travel cost (whichever is lower) on the basis of actual journey. Local conveyance will not be reimbursed. A candidate, if found ineligible for the post will not be permitted to appear for the interview and will not be reimbursed any fare.

 

17. BANK RESERVES RIGHT TO CANCEL THE RECRUITMENT PROCESS ENTIRELY AT ANY STAGE

 

 

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